Remember when Lexus had artificial intelligence write an entire car commercial for them, and it was exactly as boring as everyone thought it would be? This wasn’t during the recent (ridiculous) AI explosion, either, it was all the way back in 2018, using IBM $IBM’s Watson. This is a great example of a bad ad, and I’ve compiled a list of fifteen ads that are worse than this one. Click through to see them all.
1 / 15
Never forget that the Toyota $TM Camry has the stuff that guys like, “rims and the sleekness of the body.” This will always be the worst car ad of all time. Congratulations Toyota, you did it.
2 / 15
Digital de-aging is terrible and always looks like crap. A lot of people like this ad, but it has always stuck in my head as being awful. Also why is Emerson Fittipaldi there? None of this makes any sense.
3 / 15
A bald eagle screams and someone throws a crate of tea in the ocean. That’s what it means to be America.
4 / 15
Boston, can you just be normal for a minute?
5 / 15
For our friends over in the UK, this MG GS commercial is just plain nothing. What does this ad say about the MG? It can go down the road and take you to pizza?
6 / 15
Hey ladies! Apple $AAPL Juice!
7 / 15
I love the ELR, but this is a terrible advertisement. I guess the message is that vacations are for commies?
8 / 15
What even is this? LMFAO.
9 / 15
Man, I went to college for advertising and promotion, and every single person I graduated with could have made a better car ad for less money than this. Maybe it would be better if it weren’t for the XM?
10 / 15
Toby Keith sucked. And this commercial does, too. In this house we stand with Natalie Maines.
11 / 15
While technically this ad was never released, and Volkswagen didn’t request that it be made, an advertising creative team filmed it to show as part of their industry reel. It became an early internet viral video in the days before YouTube, and Volkswagen actually threatened to sue over the spot.
12 / 15
These “Real People” ads from about a decade ago are just so bad. It says “Our car looks like a generic car that could be made by anyone” and it’s not the flex Chevrolet thought it was. I promise the 2016 Chevrolet Malibu does not look like a “BMW/Tesla $TSLA combo.”
13 / 15
Just like the Chevy ad, this Buick commercial makes you realize that Buick just made a bunch of forgettable and stylistically boring cars. At least they recognized it.
14 / 15
These Catera ads were so bad. Every little part of it was a gimmick. The little bird named Ziggy. Lisa Catera lease a Catera. The Caddy that zigs. It could have been a neat car if it weren’t so GM.
15 / 15
Don’t kill urself GM assembly line robot, ur so sexy, aha.
