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Romance leaves a paper trail. Or at least a browser history. People search for how to propose, what to write in a love letter, and when to book an anniversary trip. Enough of those searches, repeated often enough, turn affection into data.
Health and wellness website Innerbody used that signal to measure how actively people across all 50 states plan, research, and rehearse romance — not what they say about love, but what they do when they open a search bar.
Turns out, love is a very searchable sport. Some states treat it like a full-time project, with citizens clicking, scrolling, and Googling their way to a perfect proposal. Others act as if romance is on airplane mode, barely leaving a trace. The ranking captures that rhythm — a peek at where hearts are most active, and where they prefer to stay quiet.
Here are the five most romantic states and the five least, according to the data.
1 / 10
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Louisiana ranks fifth overall, driven by steady search interest in romantic planning and relationship milestones.
2 / 10
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Mississippi claims fourth place, underscoring the Southern states’ strong presence at the top of the rankings and hinting at regional patterns in how romance is expressed.
3 / 10
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Oklahoma’s strong engagement with proposal and gift-related searches pushes it into third place.
4 / 10
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South Carolina ranks second, posting high search volumes across nearly every romance category measured.
5 / 10
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Alabama claims the top spot, edging out its closest competitors by maintaining consistently high romance-related search activity year-round.
6 / 10
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In Vermont, searches for romance and relationship milestones are relatively quiet compared with other states.
7 / 10
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In South Dakota, interest in romantic searches remains low across multiple categories, suggesting love doesn’t often hit the search bar.
8 / 10
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In Alaska, hearts are busy elsewhere — searches for love and relationship tips barely register.
9 / 10
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In Montana, searches for romantic planning and gesture ideas are minimal, suggesting love isn’t top of mind.
10 / 10
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Wyoming finishes last by a wide margin, recording the lowest overall interest in romance-related search behavior nationwide.
